The now famous Hope posters, designed by Shepard Fairely represent a positive logo for then presidential canidate Barack Obama. With patriotic colors and a thoughtful, upward looking face combined with the word hope across the bottom, the poster is pretty enticing. Mad Magazines mascot, Alfred E. Newman is a sort of king of appropriation, his face being morphed into parts of pop culture, particularly political sitations, such as this. He is an icon for outstanding stupidity, dumbness and and a representation of the phrases "herpderp" and "u mad?". A sort of founding father for all trolls and memes to some people. Mad Magazine used the Hope image and juxtaposed Newmans face onto it and changed Hope to Hopeless. Mad magizine promotes realism with a democratic edge, but they play fair and neutral. They are known for their satirical peices and humor. The combonation of this and the hope poster tells me that Mad magazine didnt put a lot of faith into Obamas words and even went so far as to imply his intelligence is off via Newmans replacement face and the word Hopeless at the bottom.