I have seen these ads pop up on the Internet, and i believe they are an anti-ad/meme. They all are "ads" for Chanel that juxtapose images of disapproved society on them, such as little kids smoking and a 6 year old super model in a suggestive set-up.
This one hosts the face of Charlie Sheen after he became infamous for his drugged interviews and, shall we say, interesting comments. Chanel has both a positive and negative side to it, that being their front-runner status in the fashion world and their iconic image and founder. The more negative side being their model weight standards and perhaps their use of animal products and general lack of empathy.
Charlie Sheen has come to hold an increasingly negative view in the public eye. Chanel has always been up and down, irrelevant to most of the population, but known, which is something that both concepts have shared up until the Sheen interviews. I believe this ad (and all of the Chanel parody ads) has to do with exploitation. Sheen exploited himself and essentially ended up unable to handle it and getting carried away, which is also a common situation in the fashion world. This ad is a social commentary on fame as well and how that often leads to exploitation.
This ad certainly persuades me because I know it to be true as it has been shown in many other ways and forms, so my background knowledge helps sway me in one direction. The suicide of model Daul Kim, the mess that is Lindsey Lohan or the suicide of designer Alexander McQueen are all examples of how fame and exploitation lead to not so glamorous results.
Interesting way to put this. It probably is a meme, but it really makes me think. Honestly, I'm not entirely sure how to feel about this. I absolutely adore Chanel, but seeing Charlie Sheen with Chanel, despite the fact that it's a parody, sort of pushes me away from them. Weirdly enough though, it also fascinates me.
ReplyDelete~Alison
This is an interesting juxtaposition you've presented here, as it is pretty effective as an ad because it certainly captures the viewers attention which is the main objective. As for being persuasive I don't think it would make all that much of a difference to any informed consumer who knows what Chanel is. It is controversial, yet in a way it opens Chanel up to a larger market, as some customers would see Chanel as a less up scale company and it might seem more approachable to certain buyers.
ReplyDeleteInteresting.
-Sam